Brief: Bring an Australian product to market in the US.
We created a new look and feel so that Gourmet Garden can show up in the US looking as fresh as their ingredients . A big part of getting this off the ground was a photoshoot. The focus was to show the product in-use in a way that brought through ease and freshness for the everyday cook— someone that needs a shortcut but doesn’t want to sacrifice flavor.
Made at Fitzco with: CD: JW Affourtit AD: Eva Lineberger Photographer: Brittany Wages Producer: Ana Steiger
