Brief: Bring awareness to McCormick’s 2024 Flavor of the Year
As we all know, McCormick is the authority on flavor. So, when they told us the 2024 Flavor of the Year was tamarind, we promptly googled to figure out what tamarind was and then educated the whole world by partnering with Black Tap Burgers in NYC for a super special Limited Time Offer.
Results—
8B in earned media impressions
Made at Fitzco by: CD: JW Affourtit AD: Eva Lineberger CW: Jacob Saunders
